WordPress hiring spans site assemblers to genuine PHP engineers, and the salary difference is large, so the job description must state which one you need. The template below describes the engineering profile: custom themes, plugins, and performance ownership.
open-source content management system
WordPress is an open-source content management system written in PHP, released in 2003, extended through themes and plugins and used for everything from small blogs to large publishing operations.
Custom work means themes, plugins, the block editor and the REST API, and the main engineering risks are plugin sprawl, performance and keeping a site updatable.
WordPress remains the fastest route to a content site an editorial team can run alone. The build quality decides whether it stays fast and safe two years later.
Paste the template below into your job board or careers page, then replace the bracketed placeholders with your company's specifics. Every section is written to be edited, not just admired.
About the role [Company] runs [site/sites] on WordPress, and we are hiring a WordPress Developer who treats it as a real engineering platform. You will own custom themes, plugins, performance, and the publishing experience for a content team that ships daily. What you will do - Build and maintain custom themes and plugins in clean, standard PHP. - Create Gutenberg blocks that make publishing fast and error-proof. - Keep the site fast and secure, with metrics to prove both. - Integrate the marketing and commerce tools the business runs on. - Bring engineering discipline: Git, staging, code review, backups tested. What we are looking for - 3+ years of WordPress development at the code level. - Custom theme and plugin work you can show and explain. - Performance and security ownership in production. - Modern JavaScript for the block editor. - Patience and clarity supporting non-technical colleagues. Nice to have - WooCommerce depth, headless architecture experience, or multisite scars. Compensation and benefits Base salary of $70,000 to $125,000 depending on experience, plus [benefits summary]. Adjust for your market and scope before posting. Why join [Company] You will be the engineering authority for our web presence, working with an editorial team that values what you build. We budget for plugins, tooling, and training without friction, and platform work is planned on the roadmap instead of squeezed between tickets. Benefits include [health coverage, PTO, remote flexibility]. How to apply Apply with links to WordPress work you built, noting exactly what you coded versus configured. That distinction is the first thing we look for.
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Require custom theme and plugin code samples and ask what they built versus configured. Engineers answer precisely; assemblers describe plugins they installed.
US base salaries typically run $70,000 to $125,000 for genuine development roles. Contract rates on vetted marketplaces usually fall between $30 and $100 per hour.
For heavy WordPress work, the specialist: hooks, block development, and ecosystem judgment take time to learn. A general PHP developer suits you better if WordPress is one system among several.
For content-driven businesses, absolutely. WordPress still powers a large share of the web, and developers who combine it with modern engineering practice are consistently in demand.
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