Every page below opens with the number, gives the bands behind it, names what moves it, and says when the cheaper option is the right one. Ranges rather than false precision, and no figure we cannot stand behind.
A custom software project in the US typically costs between $30,000 and $250,000, and the range is wide because the word covers everything from an internal tool to a platform with paying customers. A single-purpose internal application usually lands between $30,000 and $80,000. A customer-facing product with accounts, payments, and an admin side starts around $80,000 and passes $200,000 once integrations and compliance enter the picture.
$30,000 – $80,000 to $180,000 – $400,000+
A business website in the US costs between $3,000 and $60,000, and most of the difference is content and integrations rather than design. A small brochure site on a customised template runs $3,000 to $12,000. A marketing site with a proper content system, custom design, and a few integrations lands between $15,000 and $45,000. Above that you are usually paying for content production, multiple languages, or complex functionality.
$3,000 – $12,000 to $45,000 – $120,000
A WordPress website costs between $2,500 and $40,000 in the US, plus $100 to $800 a month to keep it healthy. A theme-based build with your content sits at the bottom of that range. A custom block system with a design your marketing team can extend without a developer sits at the top, and that is usually where the money is well spent.
$2,500 – $8,000 to $30,000 – $120,000
A mobile app in the US costs between $40,000 and $250,000 for the first release, and roughly 15 to 25 percent of that per year to keep it working. A simple app on one platform with a light backend starts around $40,000. A two-platform product with accounts, payments, and offline behaviour lands between $90,000 and $180,000. Anything with real-time features, hardware integration, or regulatory constraints goes past that.
$40,000 – $80,000 to $180,000 – $400,000+
An ecommerce site costs between $8,000 and $150,000 to build in the US, and the platform decides more of that than the design does. A Shopify store with a customised theme runs $8,000 to $35,000. A Shopify Plus or BigCommerce build with integrations lands between $40,000 and $90,000. Adobe Commerce starts higher and adds infrastructure cost, which is why it only makes sense with catalog or B2B complexity to justify it.
$8,000 – $35,000 to $90,000 – $250,000+
Hiring a developer in the US costs $45 to $120 per hour through a vetted marketplace, $100 to $200 per hour through an agency, or $85,000 to $175,000 in base salary for a full-time hire. The full-time number is the one most often understated: benefits, payroll taxes, equipment, and management overhead add 25 to 40 percent on top of base, and you carry that whether or not there is work that month.
$45 – $120 / hour to $85,000 – $175,000 base
Managed IT services in the US cost $100 to $200 per user per month for full coverage, or $50 to $150 per device where the provider prices that way. The number only means something alongside the service level: response and resolution times by severity, who declares an incident critical, and what sits outside the scope. Two providers quoting the same monthly fee frequently cover very different ground.
$50 – $100 / user / month to Variable
SEO retainers in the US run $1,500 to $15,000 a month, with one-off audits between $3,000 and $20,000 depending on site size. The tier that matters is not the price but what the retainer contains: technical work, content production, and authority building are three different budgets, and agencies bundle them differently. A $3,000 retainer that only covers reporting and advice is more expensive than a $6,000 one that ships work.
$1,500 – $4,000 / month to $3,000 – $20,000 per audit
Cybersecurity pricing in the US splits by deliverable rather than by vendor. A penetration test runs $8,000 to $40,000 depending on scope and how many human hours it genuinely includes. SOC 2 readiness costs $15,000 to $60,000 before the auditor’s own fee. Managed security monitoring runs $15 to $60 per user per month. The cheapest quote in each category is usually the one with the fewest human hours behind it.
$8,000 – $40,000 to $15 – $60 / user / month
IT staff augmentation costs $35 to $120 per hour in the US market, which is typically 30 to 50 percent below agency rates for equivalent seniority because you are not paying for a delivery layer you already have. Rates vary by region as much as by skill: nearshore engineers with US-hours overlap sit above deep-offshore rates and below onshore ones, and that premium buys same-day feedback rather than better code.
$25 – $55 / hour to $85 – $180 / hour
UI/UX design in the US costs $50 to $140 per hour, or $8,000 to $60,000 for a defined project. A focused app or product redesign with research, flows, and a component set typically lands between $20,000 and $45,000. The variable that moves the number most is research: designers who talk to users and can defend a decision cost more per hour and usually reduce total build cost by removing features nobody needed.
$3,000 – $12,000 to $35,000 – $90,000
A production AI feature costs $25,000 to $120,000 to build in the US, plus ongoing model spend that depends entirely on usage. A retrieval-based assistant over your own documents typically runs $30,000 to $70,000 including evaluation. An agent that takes actions in your systems starts higher because permissions, logging, and failure handling are most of the work. Prototypes cost a fraction of these numbers, which is exactly why they mislead teams about timelines.
$5,000 – $20,000 to $70,000 – $200,000+
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