WordPress developers in the US charge roughly $25 to $100 per hour on vetted marketplaces, with agencies billing $90 to $175. Full-time base salaries typically fall between $70,000 and $130,000. The platform runs a huge share of the web, and the rate spread is the widest in the industry: site assembly from themes sits at the bottom, while custom plugin engineering and headless builds price like serious PHP development because they are.
Vetted marketplace
$25–100
per hour · USA, 2026
Vetted marketplace · like HireDeveloperUSA.com
$25–$100/hour
Development agency
$90–$175/hour
In-house full-time · base salary
$70,000–$130,000/year
Add 25–40% for benefits, payroll taxes and overhead before comparing with hourly wordpress developers rates.
Junior
$25 – $45/hour
Mid-level
$45 – $70/hour
Senior
$70 – $100/hour
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Between $25 and $100 per hour on vetted marketplaces depending on the work, $90 to $175 through an agency, or $70,000 to $130,000 in base salary full-time.
Because the title covers everything from installing a theme to engineering custom plugins for high-traffic sites. Define the actual work before comparing quotes, or you will compare different jobs.
For a brochure site, usually not. For sites where revenue, traffic, or integrations are significant, senior engineering prevents the performance and security problems that cost far more later.
Only with a clear reason, such as an existing front-end team or unusual performance needs. For most businesses a well-built classic theme is faster to ship and cheaper to run.
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