A graphic designer produces the brand and marketing output: identity, campaign assets, presentations, packaging, and the templates that let a marketing team move without a designer in the loop for every post. Different discipline from product design, and usually a lower rate.
What it costs
US graphic designers bill roughly $30 to $95 per hour, or $55,000 to $105,000 as a full-time base salary.
Full rate breakdown →When this is the wrong hire
If the work is software interfaces, hire a product or UI designer. Graphic designers are a poor fit for interaction states and system thinking.
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For steady production volume, a subscription can be cheaper. For anything needing brand judgment or stakeholder work, an hourly designer produces better results at a similar total cost.
Occasionally, and it is worth testing on a small brief. More often the person is genuinely strong at one and adequate at the other.
Yes. Identity and campaign work is naturally project-shaped, and most engagements here run two to eight weeks.
Other design roles
Vetted design talent for US teams. Matched in 48 hours, no recruitment fees.
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