Nearshoring means hiring in nearby countries with substantial time-zone overlap rather than distant low-cost regions.
For US companies that usually means Latin America and Canada, where working hours align with North American teams. The rate sits above deep-offshore markets and below onshore, and the practical argument is collaboration: same-day feedback loops rather than next-day ones.
When it fits
When it does not
What it costs
Typically 30 to 50 percent below US onshore rates, and 15 to 35 percent above deep-offshore rates for equivalent seniority.
When the work requires daily interaction, usually yes: hours of blocked waiting cost more than the rate difference. For independent work, offshore often wins.
Mexico, Colombia, Argentina, Brazil, and Canada, mainly because business hours align closely with US teams.
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